Design systems
Tokens, components, and documentation that scale with the product and engineering.
IC PRODUCT DESIGNER · AI-NATIVE
0 → 1 products.Designed. Built. Shipped.
I design and ship AI products for early-stage teams — from idea to live in days.
FIGMACLAUDECURSORV0GITHUBVERCEL
VIEW WORK ↓0+
YEARS IN DESIGN
6+
YEARS IN PRODUCT
18+
BRANDS & ORGANIZATIONS
LIVE- github.com/samhavasdesign
AI builds
Working prototypes I designed and coded end to end — from idea to live product.
Digital Experience for Rethink
A donor wallet prototype that makes impact tangible — balance, giving history, and where support goes.
NONPROFITPROTOTYPEDASHBOARD
AI Design Evaluation Toolkit
A Claude-powered evaluation toolkit that scores AI generated designs against the original prompt — aesthetics, usability, and adherence in one pass.
SAAS TOOLAI EVALUATIONAPI INTEGRATIONWORKFLOW OPTIMIZATIONPERSONAL PROJECT
Selected work
Learn with Sesame Street
Designed and launched a social-emotional learning app for kids in partnership with Sesame Workshop.
EDTECHDESIGN SYSTEMAPPKIDSUXRPOSITIONINGGROWTH
0→1
from concept to App Store
SEM Landing Page Optimization
A two-year experimentation project that reframed how Angi thinks about SEM conversion.
WEBCROA/B TESTINGUXRGROWTH
26.9%
bounce rate reduction
Growth Platform & Design Systems
Leading the SLAB no-code platform migration — a shared component and token system that let Growth ship experiments without waiting on engineering.
WEBDESIGN SYSTEMGROWTHCROTOKENS
37%
conversion lift
Ask a Pro Q&A + UGC Web Components
Turning Angi's untapped content into an SEO engine — and a reason for homeowners to stay.
WEBSEOCONTENTGROWTHCRO
63%
engagement increase
EdTech App Redesign & Rebrand
A redesign of an early childhood education app designed for kids ages 2–8.
EDTECHDESIGN SYSTEMAPPUXRPRODUCT CONCEPTREBRAND
25%
child engagement lift
HOMER Rebrand & Marketing Site Redesign
Translating a brand overhaul into a scalable component system and full site redesign for millions of families.
WEBDESIGN SYSTEMMARKETINGREBRAND
2M+
families reached
About my design process
I design and ship products—usually faster than people expect.
I keep the process lightweight and focused. Rather than spending weeks polishing a deck, I like to turn ideas into something tangible, put it in front of people, and learn from what happens. Early concepts often become usable prototypes in days, helping teams test assumptions and make better decisions sooner.
I use AI throughout the process—not just to generate, but to explore, think, prototype, and evaluate. It helps me consider more directions without losing sight of the people I'm designing for.
And I design for real people, not ideal users. People are distracted, emotional, and rarely paying as much attention as we imagine. When something technically works but feels confusing or frustrating, they notice—and they leave. I care about making products that are intuitive, useful, and genuinely good to use.
I'm most at home in 0→1 work, where the problem is still taking shape and the path forward isn't obvious.
Between New York and Rhode Island. Usually remote. Often elsewhere.
Available for select projects.
What I deliver
AI-native workflows
Research, prototyping, and production loops that pair craft with automation.
Ship-ready UI
From Figma to code—tight polish, accessible patterns, and measurable outcomes.
Want more? Ask me anything.