Stackla marketing website

Website redesign

Project overview

Stackla today is the world’s smartest visual content engine, empowering modern marketers to discover, manage, and display the best content across all their marketing touchpoints with an AI-powered user-generated content (UGC) platform and asset manager.

Previously, it was marketed as a social media aggregation platform, and its branding and website did not accurately reflect the company’s evolution.

I worked closely with Stackla’s marketing team to overhaul its brand identity, and then designed a website that aligned with its new direction.

My role

I worked as the lead Visual Designer on this project to redesign Stackla’s website - starting with the homepage and key (most trafficked) webpages. I closely collaborated with a marketing team, content folks, a dev team, and the founders of the company.

The challenge

Stackla’s website needed some serious cleanup—with numerous page styles featuring mismatched WordPress components and outdated content and design. I was challenged to create a versatile template and redesign the page layouts and visuals for a more cohesive result.

Deliverables

I was tasked to:

Adapt Stackla’s refreshed branding and new messaging for the web and apply it across the site (in collaboration with Stackla’s Head of Content)
Create a new visual language, component and UI library that could be used for consistency across the site.
Partner with a developer at an agency to ensure quality in execution.

Stackla’s homepage evolution over the years

Moving to a templated based approach

My goal was to create a template that would work for various page types on the website. The key was to develop a simple yet flexible design that allowed enough customization to keep it dynamic.

Since Stackla uses WordPress, I built the template with interchangeable components. Ultimately, this approach saved significant web development time and enabled the site administrator to create new pages independently.