Branding & web design

Marketing and brand design for commercial real estate

Project overview

This is a sampling of projects I created when I was working at Cassidy Turley (rebranded to DTZ) and Newmark Cornish & Carey.

My role

Lead visual designer for end-to-end full scope brand work for web design, email design, environmental work and print.

The challenge

Perfecting the marketing and brand materials across all touchpoints for a cohesive and consistent experience.

Project 1

Century Plaza branding + web design

I collaborated with a senior designer at Cassidy Turley (later rebranded to DTZ and acquired by Cushman & Wakefield) on branding and marketing assets for Century Plaza, a commercial office park in San Jose. The real estate brokers needed a full suite of materials, so we developed a logo, website, email template, and environmental graphics for the office building.

Homepage

Environmental graphics

Email header

Project 2

1330 Broadway branding + web design

1330 Broadway is an 18-story, 320,000-square-foot trophy office tower in downtown Oakland, California, recognized as one of the finest examples of International Style architecture in the U.S.

Working with a senior designer, I developed a logo, website, email blast, and flyer to promote the property. To highlight its distinctive style, we incorporated photocopies of vintage 1920s print ads and designed a custom logo in an elegant vintage script.