Content discovery engine microsite
UI/UX case study
Project overview
Stackla needed a quick, easy way to showcase its functionality to potential clients without a full product demo—which can be clunky and time-consuming. This microsite inspires prospects by displaying user-created content about their brands and presenting mockups that demonstrate how that content can be used across various marketing touchpoints. It also serves as a gated asset to generate marketing leads.
My role
Lead digital designer — I partnered with Stackla’s head of content, product marketer and founder.
The challenge
I was responsible for designing the microsite and all the graphics accompanying it from initial sketches to polished webdesigns to hand off to the developers.
Additionally, I created social ads for Facebook and Linkedin to advertise it to prospects and an email design for marketing outreach.
Outcome
This project has been a success; it generated over 500 net new leads for Stackla in less than 6 months time.
User base
There are 2 main user groups for this project.
Internal: Stackla Sales and Customer Success Representatives
External: Prospects who arrive at this asset through paid search, Stackla social media, or retargeting ads.
User flow
Wireframes
Version 1 - high fidelity draft - desktop
Version 1 - high fidelity draft - mobile web
Final Designs
Marketing email
Social Ad + Display Ads
Reflections
I would have loved to conduct more user testing throughout the process to identify potential issues with the design and overall experience. However, due to tight budgets and deadlines, we couldn’t test the prototypes as extensively as we should have.