DTZ state of real estate event
Live event design + marketing assets
Project overview
Marketing campaign and brand experience for “The State of Real Estate” event. This forecast presentation and brand launch event marked the company's rebrand, drawing over 800 attendees. It explored macro and microeconomic trends, their impact on Bay Area real estate markets, and future projections.
My role
I collaborated with an art director, team of designers, and print vendors
The challenge
Since this was a brand launch, the stakes were high for an unprecedented level of polish and impact. Every brand touchpoint had to work seamlessly to convey the brand’s personality and professionalism, including web banners, live backdrops, name tags, pamphlets, projected motion graphics, and merchandise.
